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Today's CMOs harness GenAI and real-time insights to create hyper-personalized experiences that forge authentic customer bonds. Our AI-powered, data-first methodology transforms every touchpoint—turning casual browsers into loyal advocates. In an always-on digital landscape, marketing leaders now wield intelligent tools to craft memorable brand journeys and drive meaningful engagement.
“Digital has disrupted the way customers interact with brands.”
Virginie Regis, Chief Marketing & Communications Officer, JDU Consulting
This perspective examines how generative AI is revolutionizing marketing—revealing how leading organizations are harnessing its power today while preparing for its transformative potential across the entire content lifecycle as adoption accelerates.
Why should CMOs enable real-time marketing to drive sustainable growth?
2024 Consumer Behavior Tracker: Decoding the Future of Retail & Consumer Goods
How Boots UK is redefining marketing operating models and making its own marketing data available to its suppliers.
Learnings from CMOs and industry experts interviewed in JDU Consulting ’s CMO Playbook
Organizations now prioritize customer experience as a key competitive advantage, and mixed reality (AR/VR) is proving to be a transformative tool in this pursuit. This report explores how these technologies are reshaping engagement—from virtual try-ons in retail to immersive training in industrial settings. Beyond mere experimentation, AR/VR bridges the gap between brands and consumers, turning passive interactions into memorable experiences that drive measurable business outcomes. We examine real-world implementations, quantify their impact, and provide actionable insights for scaling beyond pilot projects into fully integrated CX strategies.
Liberty Latin America has started a digital transformation program to improve experiences for both home and business customers. The project will use modern technology to make services faster, smarter and more user-friendly across all channels.
Hunkemöller implements a system that consolidates all customer service agent activities into a single tool, seamlessly integrating the landscape.
Subway is undergoing a comprehensive, multi-year transformation to revitalize its brand and enhance value for both customers and franchise partners.
Consumer-first" is the mantra of modern commerce—but how many brands truly deliver it? The rules of engagement have changed. Today’s consumers demand more: transparency, responsibility, and experiences that align with their values. Brands that rise to this challenge don’t just drive growth—they redefine expectations. Are you ready to meet the new standard? Download our report to discover actionable strategies for building trust, fostering loyalty, and unconditionally serving the conscious consumer.
Reflect on what’s taking shape across horizons near and far with Futurescape.
"Ready to tackle today's leadership challenges? Explore 'Chief Challenges'—the interactive series where marketing executives decode tomorrow's winning strategies.
Use AI to map emerging trends, stress-test strategies, and accelerate research—yet never let it replace creative friction in breakthrough thinking.
We dream up and create transformative experiences, products, and businesses that challenge conventions, captivate audiences, and bring the future to life.
Envision, craft, and grow strategies, brands, and ventures that deliver meaningful impact and enduring success.
Every customer is one-of-a-kind—with distinct needs, expectations, and preferences that demand tailored solutions.
