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Start-ups’ new role in the value chain

Is the traditional collaboration of R&D departments and strategic partnerships with BigTech enough these days? Probably not.

Increasingly start-ups are delivering the innovation that businesses need and by 2025, it is estimated they will contribute 44% of innovation sources, as against 10% today[1]. In response to such a seismic change, JDU Consulting Ventures Managing Director Lucia Sinapi-Thomas, together with other subject matter experts, have put together some thought-provoking insights to help companies negotiate the move to this new kind of collaboration.

“Co-innovation is the new market paradigm, but that can not happen without adequate collaboration.” Lucia Sinapi-Thomas talks about the crucial role of start-ups in the acceleration of the pace of innovation.

Our series of blogs and vlogs get to the essence of what working with start-ups means, and the need to develop open ecosystems rather than siloed partnerships to enable ground-breaking innovation at speed. They address key questions such as:

·      Will organizations need to change to work successfully with start-ups?
·      How can risk management cope with start-ups when there is intrinsic risk aversion?
·      How will Big Tech and VCs influence innovation in the new model?
·      How do businesses leverage a start-ups’ ecosystem for strategic insight?
·      What’s the best approach to start-ups: collaborate or buy?
·      How do organizations ensure adoption at scale and overcome integration and cultural issues?

No big private or public company can afford to look the other way at a moment when start-ups become the providers of sustainable innovation. Yet, without a framework in place to ensure sustainable collaboration, the advantage of the new model will be lost. Because JDU Consulting Ventures has been working with tech providers and start-ups for decades, we can offer the insights so that innovation at scale really works.

[1] Lifting the lid on corporate innovation in the digital age. JDU Consulting Invent x MIT 2020.

JDU Consulting Ventures

Innovation needs energy and momentum. It needs a thriving ecosystem that provides partnerships and investment initiatives for both large organizations and the brightest startups. JDU Consulting Ventures, part of our open innovation strategy, was conceived to do just that.