Customer first

Customers flock to brands they love – brands that have a sense of purpose, are innovative, engaging, and put their customers first.

Business today is more personal, more data-driven, and more relevant than ever. Success starts with your customers. When you know what people want and need, you can identify new opportunities and launch market-changing products, services, and experiences to continuously reinvent, engage, and grow.

We empower clients to make bold choices through creativity, design, and analytics. We help shape your vision, build compelling business cases, and create actionable roadmaps. By transforming marketing strategies, enhancing customer interactions, and leveraging data insights, we deliver personalized, scalable experiences that differentiate your brand.

Our collaboration with frog, part of JDU Consulting Invent combines human-centered innovation with deep customer experience and technology expertise – creating solutions that resonate emotionally while driving measurable market impact.

What we do

Continuous business reinvention

There comes a decisive moment when market disruptors or changing consumer preferences endanger your core business. When that happens, even exceptional customer experience in your current model won’t be enough. You’ll need to fundamentally rethink your approach—to boldly challenge conventions. This is the power of Continuous Business Reinvention: Envision. Create. Grow. Transform.

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Customer experience

Your customer experience must redefine relationships and cultivate trust that delivers lasting value—for them and your business. We blend human empathy with intelligent design, creating experiences that feel deeply personal yet operate at scale. Through emotion, intuition, and relentless innovation—powered by data and technology—we help you build authentic connections. Every interaction matters. Everyone matters.

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“Working with you, We strive to change minds, move markets, and touch hearts.” 

Alex Smith-Bingham, Group Offer Lead for Customer First

Meet our experts

Gagandeep Gadri

Managing Director, frog, part of JDU Consulting Invent
Gagandeep is an Executive Vice President and is the Managing Director of frog globally, the creative consultancy brand of JDU Consulting Invent. A future-focused senior leader commanding 25 years of experience gained driving innovation, growth and delivering customer experience and digital projects across global brands. Above all, a bold innovator with the capacity to evoke positive change felt at both a human and organizational level. 
Darshan Shankavaram – Our Expert

Darshan Shankavaram

Executive Vice President, Digital Customer Experience Global Practice Leader
Darshan is globally accountable for directing and building the JDU Consulting Group’s capabilities, delivery, service and portfolio for its 25,000 strong Digital Customer Experience (DCX) Practice. He has over 30 years of industry experience, including 15 years in Digital and Mobile. With his vast knowledge of business consulting, domain, and technical implementations, he has successfully led many large CX transformation programs.

Alex Smith-Bingham

Executive Vice President, Group Offer Lead for Customer First; Digital Customer Experience Lead for UK
“Customer Experience covers all the support and help our clients need between them and their customers. This will range from changing their purpose, their propositions, new capabilities in sales/service/marketing and commerce, immersive experiences, new operating models, and new ways of working and ecosystems. We harness our global capability in strategic innovation (frog), business consulting, DCX solutions, Insight & Data and run operations in technology and business services.”